By Jason Parks
Twenty years ago this week, in the summer of 1993, seven people took a leap of faith and started a new auto insurance company designed to serve people who need state-minimum coverage. Since then, SafeAuto has become a leader in direct to consumer minimum-limit insurance across 17 states—and one of the last independently-owned insurers to serve this important market.
During its twenty years, the Columbus, Ohio-based company has written more than 5.7 million policies and has grown from a $2 million to a $275 million company.
SafeAuto was an early adopter in offering auto insurance direct to consumers through its 1-800-SAFEAUTO phone number and was among the first to use irreverent humor in the insurance category. Its number and jingle are widely recognized in the 17 states it serves, and customers know they can count on Safe Auto for a value-priced insurance product and outstanding service.
“We’ve grown into one of America’s largest privately owned P&C insurers, and that’s been incredibly rewarding,” said Ari Deshe, co-founder of Safe Auto Insurance. “But what’s even more gratifying is that we’ve been able to help protect so many people who might otherwise go uninsured, and that we’ve been able to create a great work environment for the hundreds of dedicated employees who look out for the best interest of our customers.