The first stop for SafeAuto’s 2012 Do The Jingle contest is complete. The company’s media team visited Chicago, Illinois and returned to Columbus bearing some amazing footage. The wide assortment of entertainers in the Windy City offered a melting pot of new jingles; participants performed raps, ballads and even drum beats outlining the advantages of having automobile coverage by SafeAuto Insurance.
The first of the seven-city search for the next SafeAuto advertising star proved nothing short of successful. Many people made appointments to sing their best rendition of the SafeAuto jingle, while some were able to come up with jingles on the spot like the young percussionist pictured at the left.
Multiple crooners were eager to show off their talents and paired their participation in the Do The Jingle contest with auditions for NBC’s second season of their singing competition “The Voice”. Hopefuls waiting at the Navy Pier offered their fantastic voices and produced some entertaining 30-to-60-second tunes.
This is the fourth annual Do The Jingle contest for the company, and voting for this year’s competition is expected to far exceed that of last year’s. Public votes will decide the grand prize winner, who will receive a $5000 advertising contract with SafeAuto.
This week the team visits Myrtle Beach, with Philadelphia close behind this weekend, in hopes of an even more successful casting and the continued participation of a vast array of artists and entertainers.
The SafeAuto team will visit the following cities for the remainder of the contest:
· Chicago: July 15-16, 2011
· Myrtle Beach: August 3-4, 2011
· Philadelphia: August 5-7, 2011
· Phoenix: September 8-10, 2011
· Houston: October 7-9, 2011
· Nashville: October 22-23, 2011
· Columbus: November 5-6, 2011