|Dustin Wilkes has a great Southern Swagger in his SafeAuto Jingle!|
SafeAuto Insurance spent six months traveling the country in search of their next “Do The Jingle” star. Voting began January 2nd for the “Do The Jingle” contest, which is now in its 4th year, and allows participants to create their own version of the SafeAuto jingle for their chance to win $5,000, including a featured role in one of their famous commercials.
On one of their stops, SafeAuto hit Nashville, Tennessee, famously known as Music City, where aspiring country stars are a dime-a-dozen, and walking around with cowboy boots and a guitar strapped to your back is the norm. One taxi driver said it best with his observation: “You can’t throw a stick around here without hitting a country singer.”
Country music lovers flood to Music City with the hopes of making it big, of being discovered. Do the Jingle participant, Dustin Wilkes, explains, “Being a musician in Nashville is everything and more than people tell you about before you move to town. There are tons of people who are very talented. This is the Mecca of where talented people choose to go to see if music is really what they want to do for a living. It’s a place to go to see if you’re as good as your mama says you are.”
Wilkes, who has been trying to make it big in Nashville since November 2004, feels that SafeAuto’s Do the Jingle contest could be his big break. “We all have our thing in life that we were meant to do,” Wilkes remarks. “This contest is so much more for me than just a $5,000 paycheck. I see it as an opportunity for my career. I worked hard to make sure that you don’t forget me. That’s what Elvis did. He mastered the art of being unforgettable, which is one of the major things you have to chase in order to be a good entertainer.”
As a musician in Nashville, Wilkes understands the importance of making yourself stand out. Walking into the contest, guitar in-hand decorated with the 1-800-SAFEAUTO phone number was his way to do just that. “Common sense told me that being a singer in Nashville, everyone would show up with a guitar. I figured that this is what people were going to be looking at and I wanted to take advantage of that,” explains Wilkes. “My guitar is an old friend. I’ve had it for a long time. It’s not necessarily an expensive guitar, but I’ve put a lot of work into it so that it sounds and looks good. When I heard about the contest, I was trying to find a way to make sure that aside from the jingle itself, I was someone that you couldn’t forget.”
After traveling to seven cities for the contest, it is apparent that like Elvis, the SafeAuto jingle is indeed unforgettable. Not only do people across the country know the words and the tune, they want to be a part of SafeAuto’s journey to find their ‘Do The Jingle’ star. Not unlike Dustin Wilkes in Nashville, most participants see the Do the Jingle as their potential ticket to fame.
Voting has begun for SafeAuto’s Do the Jingle contest and will run through the end of February. The jingle with the most votes will receive $5,000, including a featured role in one of their famous commercials. Visit http://dothejingle.com to vote for your favorite jingle today!
|Listen to Dustin Wilkes’ SafeAuto Jingle at http://www.dothejingle.com/|