Dramatic Seatbelt Ad Wants You to Embrace Life

Embrace Life

Just in time for the Oscars comes this British public safety ad. While at first it may seem a little overdramatic, the point is quickly driven home by some nifty camera work. Written and directed by Daniel Cox (yes that Daniel Cox), the message focuses on family, safety, and well, the safety your family can provide when acting as a human seatbelt.





[Source: YouTube]

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