Michael Jade Rocks SafeAuto’s Do The Jingle Competition!

SafeAuto’s Fourth Annual “Do The Jingle” contest concluded with a record amount of publicity, votes and web traffic. Michael Jade, Yuriy Sardarov, Derek Weissbein, Alexis McMahon and Lucas Marx, who starred in the grand prize jingle, received the most votes in a competition that generated over two million online votes! Michael Jade and his crew will receive even more publicity moving forward. In addition to receiving $5,000, the former American Idol contestant and his group will be featured in a future SafeAuto Insurance commercial.

Watch the Winning Jingle from Michael Jade!

“I’m still 10,000 feet in the air right now, I can’t believe that we won this national competition,” remarked Jade. Michael Jade (who’s originally from Chicago, but is now pursuing a music career in Los Angeles) performed a catchy jingle with a group of his friends that preached the importance of safe driving. Before jumping into the chorus, Jade sings, “I found a plan I won’t regret, now that my wallet’s not upset, I got SafeAuto on my side, got a little peace of mind in my life.”

The competition was fierce throughout this year’s “Do The Jingle 4” contest. Trailing right behind Jade’s crew and finishing in second place was Myrtle Beach native Arnie Borowsky. Borowsky’s jingle combined singing, guitar-playing, and songwriting abilities. “I really wanted first place,” stated Borowsky. “I am very thankful though. I realized how many friends I have and how badly they wanted me to win. I’ll always feel a special connection with SafeAuto.”  

Second Place Winner Arnie Borosky!

In addition to the enormous online publicity, the contest garnered attention in various media outlets throughout the country. News and radio stations as well as newspapers were eager to talk about SafeAuto’s “Do The Jingle” contest. Fox News in Chicago and FOX News in Columbus brought DTJ musicians on air while The Sun News in Myrtle Beach ran a feature story on the front page of their paper.

“Do The Jingle” is a major digital event that continues to grow,” said SafeAuto President Jon Diamond. “The talent in this year’s competition was the best we’ve seen and Michael Jade’s jingle is evidence of that. We can’t wait to see Michael and his friends in one of our upcoming commercials!”

Top Ten

1. Michael Jade, Yuriy Sardarov, Derek Weissbein, Alexis McMahon and Lucas Marx


2. Arnie Borowsky


3. Bruce Hansen



4. Sponjetta Parrish

5. Jerry Carmon



6. Tinikka Pratt, James Augusta, and Patty Kennedy


7. Deke Garner & Devlyn Tyree


8. Shelby Edge


9. Faded Jeans Band


10. City From Power 107.5


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